How is Manhattan Toy Creating a Brighter Future?
Manhattan Toy is dedicated to creating a brighter future for our kids, community, and the world. We're building on a strong foundation and working towards ambitious goals. We share your values—joyful moments, inclusivity, community support, and sustainability. Here is where we are today:
In Our Products
Design Matters
Play is essential for children's learning and development, which is why we meticulously design our toys. Each toy is crafted with love and respect, aiming to inspire interaction within families. We choose high-quality materials to ensure longevity, so our toys can be cherished for generations. Our goal is to create toys that foster enduring enjoyment and connection.
Representation
Inclusivity has always been a core value at our company, even before it became a broader societal focus. We strive to reflect our diverse community in our toys and marketing. However, we acknowledge past shortcomings, such as our initial Create Your Own Wee Baby Stella program, which lacked equal hair color choices for all skin tones. By listening to customer feedback, we redesigned the doll customizing experience, re-launching it in early 2022. Moving forward, we remain committed to inclusivity and continuous improvement through customer input.
Safety
In today’s world of eCommerce, where almost anyone can put a toy up for sale on their website or Amazon, proof of toy safety testing is crucial. You can trust that all of our toys are tested to the most exacting international standards for safety, including:
- U.S. Consumer Product Safety Improvement Act (CPSIA)
- American Society for Testing and Materials (ASTM F963)
- European Toy Safety Directive and Standard (EN71)
- Canada Consumer Product Safety Act and Toy Regulations (SOR)
Safety doesn’t only apply to the development of our toys. We require the highest standards from our manufacturing partners. Each is inspected and certified by independent auditors to verify that they are operating in a socially responsible manner, ensuring that the manufacturing workplace is safe, treats workers with respect, and adheres to fair and lawful employment practices.
In Our Company
Sustainability
Because we make products for infants and young kids, we are committed to ensuring a sustainable future. We are defining long-term sustainability goals and have already switched to shipping cartons made from 90% recycled cardboard, explored alternative energy sources, and reduced printed office materials. However, there is still much more to be done, and we are dedicated to continuing our efforts for a more sustainable future.
In Our Community
Giving Back
Supporting our community is central to who we are. Each year, we fulfill numerous donation requests from local and national nonprofit organizations, with a special focus on our Minneapolis, MN community. We prioritize organizations that directly benefit families and children. If you know of or are part of an organization in need of our support, please contact us at help@manhattantoy.com.
A few nonprofits we’re proud to support:
Thank You
Thank you for taking the time to learn about our process, beliefs, and the people behind the Manhattan Toy brand. This narrative reflects our ongoing efforts to invest in a brighter future for everyone.