Play from Day 1
Discover baby toys to support development, foster imagination and challenge your little ones’ developing skills.
Shop by Age
Toys - first tools for learning
Perfect for fostering learning through playtime. Bright colors, head-turning sounds and easy to grasp infant toys encourage early cognitive, motor and sensory development.
Encouraging development & bringing joy to babies across the globe.
What our partners are saying . . .
"Just found the best toys for my newborn – Manhattan Toy’s Wimmer collection!"
@wongs.est.2016
FAQs
How do I clean my baby's toys?
Spot clean with a cloth soaked in warm soapy water, followed by a clean wet cloth, then air dry. For specific care instructions on toys of all materials (plastic, wood, fabric, etc.) visit our product care page or find the cleaning & care instructions listed on individual product pages.
What makes a toy safe for babies?
The general factors that qualify a toy as being safe for a baby include well-made construction, use of non-toxic materials, having smooth edges, containing no small parts, can be easily cleaned, and passing regulatory toy safety testing.
Safety is of ultimate importance - that's why all of our toys meet or exceed Consumer Product Safety Improvement Act (CPSIA) and EN71 (Safety standards put forth by the European Union) safety regulations.
What types of toys are good for babies?
Toys that support and foster development offering a safe place for learning, play and exploration.
Rattles, play mats, baby-safe mirrors, sensory balls and books with high-contrast graphics, mixed materials or easy-to grasp designs are excellent for young babies.
How do I know if a toy is age appropriate?
Use our 'shop by age' section found at the top of our Baby and Toddler & Preschool landing pages. Or find the recommended age range for any toy on our site when you visit the individual product page. This age range is displayed below the toy's name.
What are some developmental benefits of toy playtime?
Baby toy playtime has a myriad of benefits for baby's development. Each of our toys are designed to support key developmental milestones like grasping, bringing hands to midline, visual focus and tracking, color recognition, overall muscle control, secure attachment, and more.
Playtime is one of baby's first learning sessions. Through play infants can hone their skills to move their bodies, hear to new sounds, explore new textures, and learn cause-and-effect principles. All while forming a strong bond and secure attachment to parents and care givers.
How often should I rotate my baby's toys?
Baby toy playtime has a myriad of benefits for baby's development. Each of our toys are designed to support key developmental milestones like grasping, bringing hands to midline, visual focus and tracking, color recognition, overall muscle control, secure attachment, and more.
Playtime is one of baby's first learning sessions. Through play infants can hone their skills to move their bodies, hear to new sounds, explore new textures, and learn cause-and-effect principles. All while forming a strong bond and secure attachment to parents and care givers.