Love, Stella™

Soft, huggable dolls and accessories that inspire friendship, imagination, and social-emotional growth.
Explore Love, Stella
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Wimmer™

High-contrast toys that are designed to support baby's visual, physical, and cognitive growth.
Discover Wimmer
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Early pioneers of developmental play.

Baby

A trusted source of imaginative toys for babies and toddlers since 1979.
Shop Baby
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Wavy text: The most powerful thing we play with in life is our imagination.

Shop by Age

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0-12 Months
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1-3 Years
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3-5 Years
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More than a toy.

Toys designed to be tools for fostering development, and inspiring imagination.

Our Story

Welcome to imaginative doll play.

The only soft doll your toddler needs. Perfectly sized, comes with a hallmark magnetic pacifier, and is machine washable.
About Love, Stella Collection
Young girl sitting on a soft rug, smiling and hugging a blonde-haired plush doll.
Featured Item

Tree Top Adventure Activity Center

Shop Now
Colorful wooden tree-themed activity center with bead mazes, spinning gears, sliding animals, and nature-inspired graphics designed to engage toddlers in sensory and motor skill play.

Shop all activity centers

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Deep Sea Adventure - Wood Toys - Manhattan Toy
Deep Sea Adventure - Wood Toys - Manhattan Toy
Deep Sea Adventure
Tree Top Adventure - Wood Toys - Manhattan Toy
Colorful wooden tree-themed activity center with bead mazes, spinning gears, sliding animals, and nature-inspired graphics designed to engage toddlers in sensory and motor skill play.
Tree Top Adventure
Playground Adventure - Wood Toys - Manhattan Toy
Playground Adventure - Wood Toys - Manhattan Toy
Playground Adventure
Celestial Star Explorer - Toddler Toys - Manhattan Toy
Celestial Star Explorer - Toddler Toys - Manhattan Toy
Celestial Star Explorer
Wildwoods Owl Push-Cart - Push & Pull Toys - Manhattan Toy
Wildwoods Owl Push-Cart - Push & Pull Toys - Manhattan Toy
Wildwoods Owl Push-Cart
Side view of a Manhattan Toy wooden zebra activity center featuring bead runs, a springy bird, spinning flower, and clacking ears.
Manhattan Toy wooden zebra activity toy with labeled features including bead runs, spinning flower, springy bird, and rotating animal panels.
Safari Zebra Activity Toy

Play Talk

Toddler age girl seated in a gray child-sized chair holding a pretend food bowl and spoon, pretending to feed her soft doll that is also seated in the chair wearing a fabric bib.
The Importance of Doll Playtime in Early Childhood
Apr 30, 2025
Latest posts
Spreading the “LOVE” of Stella Soft Dolls
Spreading the “LOVE” of Stella Soft Dolls
Mar 28, 2025
17 Style Upgrades to Transform your Kids’ Room
17 Style Upgrades to Transform your Kids’ Room
Jan 6, 2025
Organizing Your Playroom
Organizing Your Playroom
Jan 5, 2025
The Importance of Play
The Importance of Play
May 31, 2024

Playtime Approved!

★★★★★

My granddaughter loves her Wee Baby Stella! She plays with it for hours. The potty is her favorite accessory.

Deborah
NJ
★★★★★

My son loves the Diego Dino musical toy! It's adorable and has a xylophone and a maraca tail.

Criss21
Bronx
★★★★★

My 8-month-old son loves this colorful llama soft book. It squeaks and has a crinkly rainbow.

Jackie
CT
★★★★★

This soft photo book is perfect for helping babies recognize family members.

Debbie
★★★★★

I love the adorable Baby Stella dolls! They are so soft and the magnetic mouth and pacifier are a great feature.

Lizzie

As Seen In

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The New York Times logo
The Bump logo
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Everymom Logo
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Forbes Logo
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Join the conversation! Tag us @manhattantoy

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@chesleycarele

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@jocelynforgerson

Baby laying on tummy reaching for a round mirror grasping toy with colorful teething nubs around the edge and a soft book laid nearby.

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