Smiling baby lying on a developmental play mat with colorful toys and black-and-white high-contrast patterns, promoting Wimmer Infant Development’s focus on play, development, and connection. Smiling baby lying on a developmental play mat with colorful toys and black-and-white high-contrast patterns, promoting Wimmer Infant Development’s focus on play, development, and connection.
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Shop by Curiosity

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Shop by Age

Shop by Age icon for ages 0-12 months featuring playful and colorful illustrations.
0-12 Months
Shop by Age icon for ages 1-3 years with vibrant and fun design elements.
1-3 Years
Shop by Age icon for ages 3-5 years showcasing dynamic and engaging graphics.
3-5 Years
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Play Talk

Your go-to source for creative play ideas, parenting tips, and the latest in imaginative toys that spark joy and learning.

The Importance of Play
The Importance of Play
May 31, 2024
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Your Guide to Tummy Time for the First 6 Months
Your Guide to Tummy Time for the First 6 Months
May 31, 2024
4 Tips to Creating a Space for Imaginative Playtime Learning
4 Tips to Creating a Space for Imaginative Playtime Learning
May 31, 2024
Stuffed Animals for Every Occasion
Stuffed Animals for Every Occasion
May 31, 2024
Smile Inducing Toys for Baby's First Easter
Smile Inducing Toys for Baby's First Easter
Mar 5, 2024

Early pioneers of developmental play.

A trusted source of imaginative toys for babies and toddlers since 1979.

Colorful assortment of toys including blocks, balls, and vehicles on a white background.

More than a toy.

They’re tools for fostering development, and inspiring imagination.

Shop Infant Toys
Stella® Collection™

Welcome to imaginative doll play.

The only soft doll your toddler needs. Perfectly sized, comes with a hallmark magnetic pacifier, and is machine washable.
Shop the Stella Collection
Stella doll with blonde hair, wearing a pink dress, sitting on a pattern background.

Feed their curiosity.

Play centers and musical toys bursting with playful activities to capture their attention and encourage open-ended play.
Shop Activity Centers
Colorful tree-shaped activity table for toddlers with beads, tracks, and various interactive elements on a yellow background.

95% of reviewed products rated 4★ and above!

★★★★★

My granddaughter loves her Wee Baby Stella! She plays with it for hours. The potty is her favorite accessory.

Deborah
NJ
★★★★★

My son loves the Diego Dino musical toy! It's adorable and has a xylophone and a maraca tail.

Criss21
Bronx
★★★★★

My 8-month-old son loves this colorful llama soft book. It squeaks and has a crinkly rainbow.

Jackie
CT
★★★★★

This soft photo book is perfect for helping babies recognize family members.

Debbie
★★★★★

I love the adorable Baby Stella dolls! They are so soft and the magnetic mouth and pacifier are a great feature.

Lizzie

As Seen In

PopSugar logo in black text on a white background.
Motherly logo featuring stylized text in black on a white background.
Black and white Parents logo with black text on white background.
Toddler in overalls playing with a colorful stacking toy in a nursery.

@adrianasinke

Baby smiling and holding a doll while being gently supported by an adult hand.

@jocelynforgerson

Baby in a blue romper with a large white bow, surrounded by colorful toys on a floral-patterned mat.

@mamas.little.village