Spot clean with a cloth soaked in warm soapy water, followed by a clean wet cloth, then air dry. For specific care instructions on toys of all materials (plastic, wood, fabric, etc.) visit our product care page or find the cleaning & care instructions listed on individual product pages.

The general factors that qualify a toy as being safe for a baby include well-made construction, use of non-toxic materials, having smooth edges, containing no small parts, can be easily cleaned, and passing regulatory toy safety testing.

Safety is of ultimate importance - that's why all of our toys meet or exceed Consumer Product Safety Improvement Act (CPSIA) and EN71 (Safety standards put forth by the European Union) safety regulations.

Toys that support and foster development offering a safe place for learning, play and exploration.

Rattles, play mats, baby-safe mirrors, sensory balls and books with high-contrast graphics, mixed materials or easy-to grasp designs are excellent for young babies.

Use our 'shop by age' section found at the top of our Baby and Toddler & Preschool landing pages. Or find the recommended age range for any toy on our site when you visit the individual product page. This age range is displayed below the toy's name.

Baby toy playtime has a myriad of benefits for baby's development. Each of our toys are designed to support key developmental milestones like grasping, bringing hands to midline, visual focus and tracking, color recognition, overall muscle control, secure attachment, and more.

Playtime is one of baby's first learning sessions. Through play infants can hone their skills to move their bodies, hear to new sounds, explore new textures, and learn cause-and-effect principles. All while forming a strong bond and secure attachment to parents and care givers.

Experts suggest a 5-7 day toy rotation for babies. This will help keep engagement levels high and provide new stimulation and activities for baby to explore.