We’re excited to announce our newest toy collection: Baby Genius®! For more than ten years, Baby Genius has earned worldwide recognition for creating award-winning products for young children. In 2015, the Baby Genius brand has re-launched its collection with fresh, new entertainment (DVDS and music) and product designs for children 0-36 months featuring their adorable cast of characters.
The Baby Genius collection is based on the idea of Products with a Purpose
that correspond to a child’s natural growth, stimulating a child’s development and providing guidance for parents. This curriculum was developed in consultation with Stanford University Professor, Emeritus Don Roberts, whose background is in communication theory and he has done extensive research on how children use and respond to media.
No Better Time for Products with a Purpose for Toddlers
As kids transition from infant to toddler, every waking moment is a time for discovery and development. Baby Genius® Products with a Purpose engage with kids at these critical stages in relevant ways to guide and encourage their development. They also provide parents with the guidance they need to make every experience an enjoyable learning experience.
The wild, wacky and fun characters that kids have come to love are now coming to life as soft toys, puppets and more. Check out all 15 of our Baby Genius toys available today!