Play from day 1
Discover baby toys to support development, foster imagination and challenge your little ones’ developing skills.
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COLORPOP COLLECTION
Toys - first tools for learning.
Perfect for fostering learning through playtime. Bright colors, head-turning sounds and easy to grasp infant toys encourage early cognitive, motor and sensory development.
Encouraging development & bringing joy to babies across the globe.
since 1978
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FAQs
Spot clean with a cloth soaked in warm soapy water, followed by a clean wet cloth, then air dry. For specific care instructions on toys of all materials (plastic, wood, fabric, etc.) visit our product care page or find the cleaning & care instructions listed on individual product pages.
The general factors that qualify a toy as being safe for a baby include well-made construction, use of non-toxic materials, has smooth edges, contains no small parts, can be easily cleaned, and passes regulatory toy safety testing.
Safety is of ultimate importance - that's why all of our toys meet or exceed Consumer Product Safety Improvement Act (CPSIA) and EN71 (Safety standards put forth by the European Union) safety regulations.
Toys that support and foster development offering a safe place for learning, play and exploration.
Rattles, play mats, baby-safe mirrors, sensory balls and books with high-contrast graphics, mixed materials or easy-to grasp designs are excellent for young babies.
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Use this text to answer questions in as much detail as possible for your customers.
Use this text to answer questions in as much detail as possible for your customers.