Welcome to the colorful, confidence-boosting world of Groovy Girls® dolls and accessories—where imagination runs wild, friendships blossom, and being uniquely YOU is always in style!
We’re beyond excited you’re here… because something big is on the horizon. After nearly a decade, Groovy Girls® are making their long-awaited return—and trust us, this May 2026 launch is going to be worth the wait. Think nostalgic charm you already love, now refreshed with totally on-trend style and even more ways to play, express, and shine. Ready for a sneak peek? Let’s dive in!
✨ Meet the Dolls
Say hello to the first five Groovy Girls® of the new generation—each bursting with personality, style, and heart. These dolls are 100% soft (perfect for cuddles!) and feature magnetic hands for next-level interactive play—think holding hands, sharing accessories, and bringing stories to life in a whole new way.
Their signature yarn hair is back (yes!), making styling and self-expression part of the fun. Add in built-in bodysuits and fully removable outfits, and you’ve got endless mix-and-match possibilities.
Let’s meet your new besties:
Iris
All things pink, sparkly, and full of flair—that’s Iris! She’s always ready for a dance party, twirling through life in her favorite tutu. With her signature bow and unstoppable energy, Iris reminds everyone that being bold and joyful is always in fashion.
Daisy
Sunshine in doll form! Daisy finds happiness in the little things—gardening, making animal friends, and sharing nature's beauty. In her floral overalls and rain boots, she's always ready for a day outdoors filled with warmth and wonder.
Rose
Athlete meets trendsetter! Rose is always on the move, chasing goals and cheering on her friends along the way. She’s all about growth, teamwork, and showing that strength and style go hand in hand.
Saige
A sweetheart with endless energy & a love for animals. Saige is always on the go with her built-in besties - her mom or her favorite four-legged friend. Dressed in comfy leisure gear, she views everyday as an adventure – there’s aways something new to discover! Her warm smile and open heart make her a friend to everyone she meets.
Poppy
Smart, stylish, and oh-so supportive—Poppy is the ultimate go-to girl. Whether she’s acing assignments or helping a friend, she proves that kindness and confidence are always in style.
Funky-Fresh Fashions
Get ready to turn up the color and creativity! The new Groovy Girls fashion line is all about bold vibes, playful energy, and outfits for every adventure—beach days, ranch hangs, roller-skating fun, and everything in between.
And here’s a little extra magic for longtime fans: these new looks can mix and match with classic Groovy Girls® outfits. That’s right—old favorites meet new flair for the ultimate style remix!
Posh Pets
Because every Groovy Girl deserves adorable companions! Meet Petal the Groovy Dog and Blossom the Groovy Horse—ready to play, explore, and tag along on every adventure.
With magnetic mouths and fun accessories (hello, bone and carrot!), these pets bring even more storytelling possibilities to life—especially when paired with the dolls’ magnetic hands.
All-That Accessories
It’s all in the details—and these accessories take playtime to the next level. From cozy sleepover essentials like a reversible sleeping bag with a pillow to statement pieces like the Boppin’ Beanbag Chair, every addition is designed to spark creativity and style up every scene.
The Countdown Begins…
This is just the beginning. With so much more to reveal, the excitement is only building as we get closer to the official release in May 2026.
New dolls, fresh fashions, imaginative accessories—and endless ways for kids to express themselves and tell their own stories.
So stay tuned… because the Groovy Girls® are back—and they’re more fabulous than ever.
Stay in-the-know about groovy happenings—join our Groovy Girls® email list to save 15% on your first Groovy Girls® purchase!
The Return of Groovy Girls® 💖