Manhattan Toy: A Crown Crafts™ Family Brand

Oct 24, 2023


This October, we're debuting new header tabs on our site, connecting you to the family, our family, of Crown Crafts, Inc. brands. 

Why? Who is Crown Crafts, Inc.? 

Crown Crafts

Crown Crafts - one of the world's largest infant product manufacturers - acquired Manhattan Toy in March of 2023. In entering the Crown Crafts family, we have forged new relationships with our sister brands, Sassy® baby and NOJO® infant and toddler bedding. These new tabs on allow you to easily learn more and shop these excellent infant and toy brands.


Sassy baby toys

Sassy is a trusted infant toy brand that's been delivering innovative, safe, and colorful plastic toy designs for 25 years. Sassy has worked with developmental experts, as well as industry-leading designers, to create developmentally inspired toys that captivate infants while providing foundational structure for lifelong learning. Now, through the holiday season, get your hands on a limited Sassy toy offering available through


NoJo Baby Bedding

For over 40 years, NoJo, a premier infant and toddler bedding brand, has delivered quality, style, comfort, and safety. Designing products that take your baby from birth to toddlerhood in comfort and style. Explore the entire NoJo infant and toddler product collection at 

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