Press Releases
For Immediate Release
Contact: Amy Cathey, 612-337-9610; amyc@manhattantoy.com
Introducing Groovy Girls® Minis
This Season, Small is the New Big
December 3, 2004 (Minneapolis, Minnesota)—The world of Groovy Girls is about to get a whole lot smaller... announcing Groovy Girls Minis! With all the chic — and cheek — of their bigger sisters, but sized and priced perfectly for on-the-go fun, these delightful characters bring a whole new dimension of creative play to this popular doll line celebrated for encouraging friendship and developing personal style.
Gwen, Reese, Oki, O'Ryan, Vanessa and Yvette — the entire Groovy Girls gang is ready for action. Only now your favorite fashionistas are poseable, portable and totally collectible! Always ready to strike a pose, these hip Minis and accessories are priced just right at $4.99 and $5.99 MSRP, making them the first of many affordable collectibles planned for the brand.
"By introducing the Groovy Girls brand to this exciting new product format and pricing model, Groovy Girls Minis offer an engaging new way for Groovy friends to interact with the ever-expanding Groovy Girls world," says Hugh Kennedy, Vice President of Business Development at Manhattan Toy. "This line extension will effectively transcend the brand's current age demographic. Whether you're 4 or 44, these mini misses will be a big hit at home, in the car, at school or in the office. And since they're totally poseable they encourage a whole new form of self-expression and fun for Groovy Girls."
In true Groovy fashion, the Minis debut features a full complement of oh-so-cool style accessories. Perfectly sized and totally trendy, these must-have pieces — smartly designed gear for slumber parties, horseback riding, or sporting around town — are the perfect little additions to any Mini collection. Look for Groovy Girls Minis to be available in your favorite stores nationwide in early 2005.
Manhattan Toy is one of the industry's most innovative makers of children's toys and is committed to the art of creative play, quality craftsmanship and the success of the national and specialty retailer. Since its introduction in 1998, its Groovy Girls line has become one of the most popular toys for girls in the United States and Europe. For more information on Groovy Girls and other Manhattan Toy lines, visit www.manhattantoy.com. For interactive Groovy Girls play and parties, visit www.groovygirls.com.

