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For Immediate Release: June 1, 2005
Press Contact: Amy Cathey, 612.337.9610; amyc@manhattantoy.com

Learning Fun for Newborns and Toddlers

Mid-2005 Launch Features Gift Boxes, Nursery Line and Design Studio

Minneapolis-This season, Manhattan Toy is releasing 120 new products across all our brands. That means a greater selection of Manhattan Baby®, Whoozit® and Manhattan Toy® products for every child and parent to love. Our wonderful characters and accessories for infants, toddlers and young kids are the products of the latest research and outstanding craftsmanship. And high-quality fabrics and imaginative details truly set them apart.

Nursery Toys Welcome Home Newborns

Manhattan Baby introduces Jingle Jungle™, a set of four supersoft sweeties to help infants feel right at home. These sherbet-colored companions - Ladybug and Hippo (small); Giraffe and Lion (medium) - wear lovable embroidered expressions and contain crinkle paper for interactive play. Coordinating products include Jingle Jungle Chime Balls, Rattles, Travel Multi-use Mobiles and Blankies.

Adorable Sets Offer Great Shower Gifts

Newborns will adore Snuggle Paws™, three huggable weighted bears with coordinating gift sets. Available in "little girl" pink, "little boy" blue and "sweet pea" green, each soft bear is made from ultrasoft fabrics with cute coordinating details. Comes in a beautifully wrapped gift box - the perfect shower gift! Plus, three Snuggle Paws Gift Sets - featuring decorative pillow, mini-blankie and door hanger in matching colors - give a charming feel to any nursery décor.

New Adventures in Active Learning

Other new Manhattan Baby products include: Tiny Toes™ Baby Booties, featuring soft friendly animal faces and adjustable hook-and-loop closures; Shimmieshakes™, colorful critters that shimmy across surfaces with a gentle pull of the cord for cause-and-effect learning; and Beading Train™, soft threading beads that help little hands develop fine motor skills and hand-eye coordination.

Whoozit Durable Dishware Whets Wee Appetites

Baby loves feeding time with the new Whoozit Tiny Tableware Set. This dishwasher-safe set includes a plate, bowl and sippy cup designed to stand up to rough treatment, including drops to the floor. A colorful take on a classic baby shower gift - making mealtime more fun for everyone.

New Categories and Companions for Manhattan Toy Kids

Two new categories and 44 action-packed options, including soft toys and more, highlight Manhattan Toy's legendary craftsmanship, quality and value. Our exciting new Design Studio, a signature series featuring unique soft toys, takes it cue from trends in color, fabric and design; its debut collections are Pattamuffins™, Zooya™ and Wild Wee Ones™. Active imaginations also have lots of new interactive choices: Lightning Bugs™ soft flashlights, Beamers™ faux lasers, Punctual Pals™ digital soft watches and Magnaguys™ magnetic space creatures - to name just a few.

Manhattan Toy is dedicated to the art of creative play, quality craftsmanship and the success of the national and specialty retailer. It distributes its products through more than 9,000 stores worldwide. For more information on its collection, visit www.manhattantoy.com.