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For Immediate Release: June 1, 2005
Press Contact: Amy Cathey, 612.337.9610; amyc@manhattantoy.com

New Toys Feature Electronic Fun

Manhattan Toy Introduces Soft Toys that Blink, Flash and More

Minneapolis-This season, Manhattan Toy is releasing new soft product lines that blend lovable characters and high-quality craftsmanship with fun electronic features. Providing a fresh spin on the traditional soft toy, this category signals a new direction for Manhattan Toy, always at the forefront of imaginative toys with attention-getting, long-lasting appeal.

Engaging choices spark active play

Children now have lots of new playtime companions that blink, flash and glow - all while helping kids hone new learning skills. What's more, these toys are as functional as they are fun.

Friends To Light the Way

Two new soft toys offer kids a light touch, inspiring hours of independent and interactive play:

• Beamers™: Space-age styling makes these faux lasers out-of-this-world fun. Blinking lights, silly sounds and soft colorful fabrics enhance their futuristic feel - sending young ones to playful new heights.
• Lightning Bugs™: Soft and silly, these flashlights have friendly character faces - Bee, Dragonfly or Beetle - and feature an easy-to-locate on/off button and an automatic shut- off that young ones can reactivate. Helps children hone general motor coordination -and fun exploration - while reassuring those unsure of the dark.

Watch This!

Young ones develop important life skills with Punctual Pals™. A soft-faced friend - Ladybug, Cat, Dog or Monkey - flips up for easy viewing of digital time and date. Colorful patterns on the strap, held secure with a hook-and-loop closure, make this first watch especially sweet and functional.

Keep on Truckin'

Introduced in July 2004, Rumblies™ soft trucks feature motion-sensitive lights that blink and plastic wheels that click when moved for cause-and-effect toddler play. Plus, Danny Dump Truck has a bed that lifts and dumps, Felix Fire Truck features a retractable hose, and Terry Tow Truck has a pullable winch. Durable, soft-sided construction and materials make these trucks specially suited for indoor play.

Manhattan Toy is dedicated to the art of creative play, quality craftsmanship and the success of the national and specialty retailer. It distributes its products through more than 9,000 stores worldwide. For more information on its collection, visit www.manhattantoy.com.