Press Releases
For Immediate Release
Contact: Amy Cathey, 612-337-9610; amyc@manhattantoy.com
2005 Toys Debut Sound Technology for Creative Play and Learning
Greater Preschool Choices, Revolution in Soft Toys Make for a Soaring New Season
January 10, 2005 (Minneapolis, Minnesota)—New products from Manhattan Baby, Whoozit and Manhattan Toy do more than comfort and delight youngsters. They also provide the research-proven developmental features so many parents demand these days. Once again, we're leading the way — this year with our broadest array ever of toys for infants, preschoolers and young kids.
Listen to the New Sounds of Active Learning
Manhattan Baby, an industry leader known for incorporating the latest developmental innovations in its products, introduces the newest sound mechanism of its kind — an industry first. With its new "fill-and-pour" toy Big Top Sounds, when baby drops the soft lion toy in the circus tent, she hears "roar," and when the lion comes back out, she hears "lion." Such classic fill-and-pour play encourages development of motor skills and cause-effect understanding and rewards baby's activity with immediate feelings of success. Big Top Sounds causes eight unique sound reactions. A similar sound mechanism also debuts in the award-winning Whoozit brand. Whoozit Silly Sounds causes six unique sound reactions from the line's beloved characters, Whoozit, Tizoo and Star.
Soft Role-Play Sets Expand Preschoolers' Choices — and Imagination
Three new Manhattan Baby Take & Make™ sets — Food To Go, Vehicle and Place — send preschoolers on imaginative adventures while teaching them about size relationships, counting and the importance of cleanup. Removable, easy-to-place pieces in soft colorful fabrics enliven each portable set, which packs up conveniently for quick getaways. Take & Make Food To Go features fries, a hot dog and bun with red "ketchup" and yellow "mustard" laces and a hamburger with the works, all in a to-go bag. Take & Make Vehicle doubles as an airplane and a race car and features working wheels, a lovable pilot/driver and removable gear, all easily packed up in a drawstring bag. Take & Make Place is both a colorful castle and an animal-filled barn, with lots of coordinating pieces — from princesses to pigs — for each setting; pieces tuck into an attached pocket.
More Good News: More Soft Toys To Love
Responding to requests by devoted retailers and consumers, this season's introductions deliver a broader array of products at lower price points. Sixteen categories comprising 63 new action-packed options, including soft toys and more, showcase Manhattan Toy's legendary craftsmanship, quality and value. Designed to supplement our larger-sized, larger-priced soft toy troupe, these smaller-sized options appeal to consumers of all ages and budgets. Collectors and kids alike enjoy their whimsical, larger-than-life attitudes. Choices come complete with fab hairdos (new Honeydew Sisters™), ultra-posh outfits (new All Dressed Up™) and, as before, bountiful barnyard humor (Tiptoes Touché™).
Manhattan Toy is dedicated to the art of creative play, quality craftsmanship and the success of the national and specialty retailer. It distributes its products through more than 9,000 specialty stores worldwide. For more information on its collection, visit www.manhattantoy.com.